Jurnal Ekonomi Bisnis Digital

The Influence of Employee Ethics and Training on Employee Performance (Case Study of Coffee Crowd Employees In Medan City)

Siti Sarah Utami, Saskia, Aulia Arief Nasution — Sun, 15 Oct 2023 00:00:00 +0000

The purpose of this research is to test and analyze the influence of employee ethics and training on employee performance at the Coffee Crowd in Medan City partially or simultaneously. The approach used in this research is an associative approach. The population in this study was all employees at Coffee Crowd in Medan City, totaling 389 employees. Based on Slovin's calculations, the number of samples in this study was 80 Coffee Crowd employees in Medan City. Data collection techniques in this research used documentation, observation and questionnaire techniques. The data analysis technique in this research uses a quantitative approach using statistical analysis using multiple linear regression, classical assumption tests, hypothesis tests and coefficient of determination tests. The results of this research prove that employee ethics and training partially or simultaneously influence employee performance at the Coffee Crowd in Medan City

Pengaruh Kualitas Produk dan Harga Terhadap Kepuasan Konsumen Pada PT. Swalayan Maju Bersama Glugur

Thalia Siva Tamira Siregar — Tue, 12 Dec 2023 00:00:00 +0000

This research aims to determine the effect of product quality and price on consumer satisfaction at PT. Supermarkets Move Forward Together with Glugur. This research used a total of 100 research samples as respondents. This research uses quantitative research and the data sources used in this research use primary and secondary data sources. The testing technique used in this research uses descriptive statistical tests, classical assumption tests, multiple linear regression tests and hypothesis tests. Based on the partial test results above, partial results were obtained that the product quality variable had a positive and significant influence on consumer satisfaction, then the price variable had a positive and significant influence on consumer satisfaction. In the simultaneous test it can be concluded that the variables product quality (X1) and price (X2) together have a positive and significant effect on consumer satisfaction at Swalayan Maju Bersama Glugur Branch.

Analisis Pengaruh Kualitas Produk Terhadap Kepuasan Pelanggan Pada Warung Ayam Penyet Barokah

Muhammad Asyari Syahab, Aprilda Yanti — Sat, 06 Jan 2024 00:00:00 +0000

The development of the culinary business has experienced quite rapid development. The main factor in the development of this culinary business is the support in the form of tourism, which is now starting to gain attention. Apart from this, the culinary business is a choice for entrepreneurs because the uniqueness it brings is able to attract the younger generation to consume it. One of the culinary businesses is Ayam Penyet which is much sought after by the people of Medan. The aim of this research is to analyze the influence of product quality on customer satisfaction at the " Ayam Penyet Barokah" stall in Medan. The type of research used in this writing is descriptive research, using a qualitative approach. Descriptive research is a form of research aimed at describing existing phenomena, both natural phenomena and man-made phenomena. These phenomena can be forms, activities, characteristics, changes, relationships, similarities and differences between one phenomenon and another. The implication of this is that a quality brand will create an image of the product itself in the minds of customers and become a basic motivation for customers.

Analisis Perilaku Konsumen Dalam Keputusan Pembelian Produk Melalui Online Shop

Aprilda Yanti, Muhammad Asyari Syahab — Sat, 06 Jan 2024 00:00:00 +0000

Competition in business activities is something that definitely exists, especially since the flow of globalization is increasingly unstoppable, which will create conditions for tighter competition. For those who are not sensitive, it is certain that this business will not last long. This competition also provides opportunities and challenges. Those who are sensitive to environmental changes always try to find the best way to capture and maintain market share. This research was conducted to see consumer behavior before making a purchase until finally deciding to purchase a product. The method in this research is a descriptive method using a qualitative approach, data collection techniques using interviews, observation and documentation using primary and secondary data. The research results show: (1) Marketing stimuli that encourage consumers to shop online because the products are complete and practical, low prices, fast delivery; (2) Characteristics of individuals who follow online shopping trends, influence from friends, busy, easy to compare prices and products, buy for resale, don't know the location of the shop, and dropship; (3) Online purchasing decisions for product selection are based on reviews, low prices and total sales. Store selection is based on store reputation/rating, response speed, and store location. The time of purchase is often made when there is a promotion and the date when the salary is received. The majority of purchases are more than one, to save on shipping costs. The most common payment method is using a virtual account/transfer, via Alfamart, Indomaret, post office, JNE office and in cash when the goods are received.